Super Heroes and Super Cars
Growing up, everyone has their dream car, their favorite actor/actress, their favorite superhero. Now these three elements are colliding together. It’s one thing to see our luxury vehicles on a TV commercial or a magazine ad but, to see it in the new Justice League movie? A comic book classic that millions of fans will be lining up to see on November 17th? Yes, it’s happening and is next level for Mercedes-Benz.
It is now know that Bruce Wayne will be driving a Mercedes-Benz AMG® Vision Gran Turismo in the film coming out next month. And as for Wonder Woman? She’ll be whipping around in the new E-Class Cabriolet.
“With Justice League, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman,” says Dr. Jens Thiemer, Mercedes-Benz Vice President of Marketing. “And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG® Vision Gran Turismo?”
But that’s not all the face time Mercedes-Benz will see in the flick. A G-Class 4×4² also gets a cameo role along with Aquaman, Cyborg, and The Flash throughout their quest to save the world from super aliens. Mercedes-Benz is rolling out a super marketing campaign that includes TV commercials, social media blitzes, and six exclusive digital comic stories for Mercedes-Benz on Instagram starting on October 20. Mercedes-Benz will essentially be on every social platform so keep an eye out on your TV’s, movie screens, and smart devices.